Lilly
Operations, orchestration and keeping the machine pointed at the right problem.
THE SQUAD
Our AI squad aren't generic chatbots. Each one is a trained specialist — taught methodology, given expertise, refined through thousands of iterations.
Ged Hughes
30+ years turning business problems into profitable solutions. Past roles include Country Digital Manager for IKEA, Director at Hill+Knowlton Strategies, COO and CTO positions worldwide — 20 years across 7 countries. Now the strategic brain directing the AI engine.
Without experienced human direction, AI produces generic slop. With Ged's decades of marketing and business insight, it produces results that convert.
AI SPECIALISTS
Vale
Research with methodology, insight frameworks and commercial context.
Riff
Brand, design and visual systems with strategic intent.
Mason
Engineering, shipping and product execution that makes the thing real.
Scout
Launch planning, messaging and campaign momentum.
Ledger
Numbers, operational clarity and commercial grounding.
Why Experience-Led AI Wins
Because anyone can use ChatGPT. Few can direct AI with 30+ years of business experience. That difference is the gap between generic output and work that actually works.